In celebration of the 25th anniversary of the Finnish Monaco Association in the presence of HRH Prince Albert II, Jasmin Santanen was honored to present the new Nativemind lifestyle concept as a continuation of her Paris based namesake brands Responsible Glamour philosophy. Presenting alongside her were other highly respected leaders and representatives of sustainable luxury and design.
The introduction opened with a short video featuring the “Rock Poets” collection and followed by a mythological tale shedding light on ancestral habits of the Arctic people called “Fish Skin Men”. The presentation concluded on a discussion on how the brand combines Parisian design with native Finnish simplicity to use fashion as a platform for activism and a return to native lifestyle. Read more about the Nativemind Journey here.
