Jasmin Santanen is an exclusive Paris based brand that offers modern luxury for fashion-forward women who value high quality and individuality. The timeless collections highlight a woman’s natural beauty and effortless elegance. Ready-to-wear and Couture are made in France, upholding the finest French savoir-faire and couture techniques. 

The brand identity is rooted in the fundament of animism; soul, life and nature, associating Nordic simplicity and mischievous expression with Parisian elegance. Uniting conscious behaviour, philosophy and methods with beauty and refinement, the “Responsible Glamour” advocates for ethical values which emphasize the emotional aspects of design as well as human responsibility.

Jasmin Santanen left her native Finland to study in New York at Parsons School of Design where she immersed herself in the world of arts which has since served as her source of inspiration. After obtaining her BFA in Fashion, with the tools and insight to expand her creativity through various supports and platforms, she started her career in Paris. With invaluable experiences at prestigious houses like Yves Saint Laurent and Hermès, Jasmin carved her own path in the world of luxury fashion.

Driven by a passion for excellence, the first Jasmin Santanen Couture Collection was presented during Haute couture week in July 2007. Encouraged by the warm reception by the press and her private clients, the couture savoir faire has since remained a core value in the Jasmin Santanen Paris high end ready-to-wear collection. The collection has since been mentioned among the ten-on-the-rise most promising designers by Style.com, awarded the prize for creative achievement  by the Finnish government, and recognized with the Elle Style Award for the best collection of the year.