‘Jasmin Santanen’ is an exclusive brand that offers modern luxury apparel for refined, active and fashion-forward women valuing high quality and looking for individuality in exceptional design. The timeless collection highlights a woman’s natural beauty, making her appear simplistic and effortlessly elegant. Ready to wear and Couture are ‘Made in France’ honouring the mastering of the finest couture techniques and finishing’s with “the Parisian touch”.
The brand identity is rooted in the fundament of animism; Soul, life and nature, associating Nordic simplicity and mischievous expression with Parisian elegance. Uniting conscious behaviour, philosophy and methods with beauty and excellence, the « Responsible Glamour » is advocating for ethical values which emphasize the emotional aspects of design as well as human responsibility.
Jasmin Santanen left her native Finland to study in New York at Parsons School of Design where she immersed herself into the world of art that has since served as her inspiration. Back in Europe, she decided to begin her career in Paris. From her experiences gained at prestigious fashion houses such as Yves Saint Laurent and Hermès, she developed her passion for excellence.
Her first Couture Collection was presented on a riverboat on the Seine during «Haute Couture» week in July 2007. Encouraged by the warm reception of both the press and her private clients, the ‘Jasmin Santanen Paris’ line, focusing on luxury ready-to-wear was launched. The collection has since been mentioned among the “ten-on-the-rise most promising designers” by Style.com, awarded the prize for creative achievement by the Finnish government, and recognized with the “Elle Style Award” for the best collection of the year.